Content Marketing

If you’ve ever run a pay per click (PPC) AdWords campaign and felt like you were burning money with no return, you’re not alone. PPC sounds simple: bid on keywords, get clicks, and watch the leads pour in. But without a solid strategy, it’s easy to waste your budget on clicks that never convert. So, […]

SEO, or Search Engine Optimization, is all about making your website more discoverable online. It involves optimizing various aspects of your website to rank higher in search engine results pages (SERPs) for relevant searches. This translates to more organic traffic, meaning users who find your website naturally without you needing to pay for ads. To

For your website to stand out in today’s digital landscape, it needs to be responsive. People access the web through various devices and your website must be able to offer them a seamless experience on every screen size. Whether you’re redesigning or starting from scratch, we’ve put together the 10 best practices that ensure your

You need a Marketing Plan Imagine you’re a business owner with a new product or service. You know you need to get theword out there, but where do you start? This is where a marketing plan comes in. It is a detailed,all-encompassing document laying out your company’s marketing strategy and tactics toachieve your business objectives.

What is the Process of Creating Great Content? By now we all most agree that content creation has become the hallmark of digital marketing, from blog post, to articles, video content, infographics, carousels and so much more. Content creation is an art and strategic process that needs careful consideration, creativity, and an intimate understanding of

In a realm where every click and impression matter, a landing page is a critical player as a visitor becomes a customer. To unlock success in this competitive landscape it is important for you to understand the intricacies and the role it plays in the online ecosystem. A landing page is an independent web page